Khayra Bundakji | خيرة بندقجي

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Get clarity on how to launch your podcast

Since co-founding Mstdfr Media, I have helped folks get on to our network and start their own podcast by strategizing concepts, finding guests, recording, post production. It also included the tech of setting up RSS, submitting to podcatchers like iTunes, and training the hosts to take over.

I then went on to support the founding of the Middle East Podcast Forum.

What podcasts did you help launch?

 
 

What about now?

I’ve merged my personal branding skills into a 90-minute juicy conversation where we co-create your podcast concept and action plan. I provide the following information and provide full consultation of where your show will fit in the mix.

  • The purpose that will keep you motivated so you don’t podfade

  • The Arabic and English Middle Eastern podcast industry and market

  • Show format options

  • How to start your podcast practically

  • How to start your podcast technically (there’s a difference!)

  • What marketing strategies will work for you

  • How your podcast fits in the greater podcasting ecosystem

  • How to monetize your podcast

What happens after we meet?

We have a thing for supporting after I serve. It hurts my pocket but heals my heart.

  • You receive comprehensive minutes of everything we covered

  • You get access to the relevant podcaster communities that will help you connect with potential guests and big players in the Middle East podcasting game

  • You are provided with options of trusted podcast production houses if you’d like support for the more technical details


What are these minutes you speak of?

Here’s the breakdown of what you receive as your podcast action plan and clarity packet:

  • Ease in describing your show to people who you’d like to work with as guests, co-creators, and sponsors

    Clarity on what the product (your show) can be described as, how you can publish consistently with ease, and why it’s important to reach your dream audience. You will describe the show differently to folks helping you to create it as opposed to folks who’d love to listen to it.

    Simplicity in visualizing your dream audience that will make the most of your show
    The core of empathy marketing, I truly believe there’s no point in creating a product before you can fully describe the hopes and frustrations of the folks you’re creating it for.

    Clarity in your target entities, sponsors, and guests
    This is the creation of your show, comprised of the beautiful machine and fuel that will keep creating consistent episodes that feels like one show.

  • Guidance of getting into the correct industry for cross-promotion and clarity to audiences of your chosen region

    For bi-lingual speakers, podcasting can be tough territory to balance the reality that you CAN cover many regions and topics, but wanting audiences or sponsors that may be confused by the full range of what you CAN do.  

  • 3. How (RSS & Setup)

    Simplified guidance of what technical setup YOU need that fits with your purpose
    This includes the level of detail that works for YOU about RSS feeds, SEOs, analytics, and distribution platforms. You only need to know what’s relevant to you, and clickbait articles and videos may leave you thinking that you need more money or more time or more technical expertise than your hopes actually need.

    4. How (Recording)

    Focused guidance on the hardware and human side of setting up where recording fits inside your life instead of you creating another job for yourself
    Recording can be a thing of ease and flow that fits inside your current life, where the time of recording is actually getting voice into an mp3 file. Interviews? Monologues? Remote recording? Studios? Mixers? What kind of microphones? Seemingly overwhelming, the reality is efficiency comes from focus, so you don’t have to depend purely on willpower and build a habit that feels good.

    5. How (Editing & SEO)

    Gentle reminder that podcasts need to be found, not pushed, for true audience growth and purpose-fulfillment
    You might be on the side of thinking you need expensive editing software and hours of marketing your podcast. The reason why I fell in love with this media is no platform has full rights to your beautiful RSS feed. This sets a different mindset than a YouTube show or website.

  • Action plan of getting the word out there that makes sense for your dream audience you want to impact
    Why do we get attracted to tap on a 40 second clip and sometimes to a 90 minute podcast recording? It’s about the journey your dream audience is taking, and the impact you’re looking to make on listeners needs… Listeners.

  • Opening your heart to the possibilities after your show’s launch without risking the podcast’s true purpose
    There are many shiny distractions that can lead you to finding success… But at what cost? This can cause procrastination because you’re not sure what you’ll do with your show after you have a million listeners when… You haven’t recorded an episode. 

  • Clarity on if this is an expensive hobby you want to start or a movement that can take care of yourself
    Components of consistent podcasts costs money and the end result of any effort is to… ? That’s up to you! Allow me to provide you with options, reminders of how it could fit in your life, and sharing best practices with you.

Will you personally help me launch my podcast?

My strength is in unearthing what’s stopping you and providing guidance. However, I’ve partnered up with Hanan Al-Haifi who has much more recent active podcast production experience.

About Hanan Al-Haifi

 

Hanan is a digital marketing specialised with a passion for podcasting and empowering women. Using the experience of starting her own successful podcast (Banat Alyoum) and helping numerous other podcasts launch in the MENA region, Hanan provides bespoke podcast support for individuals and organisations helping them turn their podcasting ideas into a reality. The bespoke service includes planning and strategy, technical support, and effective marketing tools to increase reach.

 
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