Become visible to your dream employer, favorite clients, and future peers
Thanks to so many instances of facilitating workshops, moderating panels, and interviewing guests on podcasts, I have a knack for learning about people. Use this to your advantage by having your online presence audited, us hashing out who to neatly define your wants, and let’s get it out to the world! Here’s what happens:
1. An Introductory chat: We will get in a meeting to find out what you want to achieve and your timeline. I’ll understand your comfort levels with communicating yourself and with technology.
Outcome: We will agree if it’s a good match, the timeline, and what service package suits your needs.
Book this introductory call here.
2. What: Find out what people find when they look for you.
Once you send me your CV or whatever bio you use to express yourself to your dream employer/client, I will take a look at what they find in their search for you.
Outcome: We’ll understand where we are and what gaps there are to fill.
3. Who & Why: Discover your story.
We will collaborate in-person to map out your pivotal professional experiences, skills you’ve acquired on the way, and where you hope to go next.
Outcome: Keywords & one tagline that explains to your audience who you are. More than clarity, this is also the nugget of purpose needed that will help keep you motivated and resilient.
4. How: Set up your marketing message.
When people find you using your keywords, what message will they lay their searching eyes on? The combination of colors, styling, text, expressed interests, and affiliated people/organizations will tell them exactly what you want. This can come in the form of content pillars (i.e. what is relevant to post on your social media), what images to leave up online publicly, how to streamline your presence, and what to associate yourself with (e.g. Your alma mater, volunteer organization, people you look up to).
Outcome: Know what people will understand when they find you.
5. Where & When: Appear before your dream audience.
A question few think about: Who do you want to be found by? It’s natural to be dazzled by the promise of influence, but we rarely define who we want to influence. Sometimes (in my opinion, most times) having 200 followers that all pay you is more lucrative than having 2 million followers you can’t manage. While we’re at it, once we know them, we will know where they hang out, what’s important to them, what inspires them, and what will remind them you’re the person they’re looking for. (Which you are btw!).
Outcome: Understand what social media platforms to be on and how to plan your content. The source is your dream audience’s journey and how you fit in it.
6. Where Else: Take it to the next tech level.
Bigger than free social media accounts are things like websites and podcasts. I’ve founded the first Saudi podcasting network and have a BSc in Computer Science. The cherry on top is my focus in you being able to maintain your platforms and keep up with the times (because tech changes quickly)!