Posts tagged empathy marketing
OFF as it relates to “Personal Branding from Within”

Turning off to work better is counter-intuitive BUT the greatest asset to your personal brand. It's so easy to choose activities you're good at instead of talking about what you're good at, but you and I both know that leaves you with less opportunities. Let's explore!

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MARKETING TEXTBOOKS ARE INVALID – Why you need to reconsider your personal branding strategy

As many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.

There’s no longer a textbook solution to move forward! These are not predictable days, especially for human emotions, which marketing is based on.

For the first time, we have all had our stand-alone experience. The media audiences consumed over the past year, the curation of their social feeds, the people they have been living with in quarantine, and the causes they have emotionally invested in don’t follow the traditional stance of “demographic profile”. It’s not about the age, gender, or income bracket of your dream audience. It’s about their goals, frustrations, and motivations

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Using a CTA (Call To Action) to promote yourself

Any time you have been told to take an action (press a button, watch a video, listen to something, buy something, take a decision, followup, consider a concept, or subscribe) you have been presented with a call to action. This may have happened in a phone call from your friend, while looking at a website, while reading a post, while watching a show, or even while reading a cereal box. Find out how to make your very own ✨

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Empathy Marketing

Is the fear of being judged, annoying, or being vulnerable from being visible to people whose attention you need? Your boss, your prospects, your potential customers, or even your friends and family?

Stop promoting yourself from a place of obligation and use that super power of overthinking in the way it’s meant to be used: Empathizing. 

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