I fully developed my sense of identity in Web 2.0 back when that was a term. And now, I'm getting off of social media. Join in as I dissect the reality of audiences, social media, and our addiction to "should" when it comes to our personal brands.
Read MoreThe tools of power, authority, and control that we’ve been provided from our modern society only gives us the illusion of being our true selves. This causes pain in us that comes out as procrastination, imposter syndrome, and comparison. Finding the 100% line helps us set up the boundaries and self-compassion to get back to our authentic selves. Here’s 5 steps on how.
Read MoreAs many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.
There’s no longer a textbook solution to move forward! These are not predictable days, especially for human emotions, which marketing is based on.
For the first time, we have all had our stand-alone experience. The media audiences consumed over the past year, the curation of their social feeds, the people they have been living with in quarantine, and the causes they have emotionally invested in don’t follow the traditional stance of “demographic profile”. It’s not about the age, gender, or income bracket of your dream audience. It’s about their goals, frustrations, and motivations
Read MoreAs many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.
There’s no longer a textbook solution to move forward! The most effective strategy is to go back to the MAIN POINT of personal branding and confidence in yourself: Uniqueness. You already have a uniqueness, simply because there is only one you. Here’s how to make the most of it.
Read MoreThe easiest way to find out if this article will apply to you is to go into the moment of your self-edit. When you’re about to post on social media and you decide to backspace and reword, what makes you do that? Go back to the last time you edited yourself before publishing. Connect with that moment of doubt. Now… Which of the following three thoughts were at the front of your mind?
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