dream audience — Blog — Khayra Bundakji

About “Getting Out There in a Big Way” & 100% Visibility

When you search “Personal Branding Services”, you’re met with design agencies promising a polished visual representation of who you are, copywriters promising a specific tone on your website, and motivational speakers promising that when you know who you’re talking to, you can get out there in a big way and create a community.

I used to offer those same services, but found that my clients were already more than capable of that. I tend to attract clients who are excellence-seekers and course-junkies who go for certificate after certificate. The missing piece that I truly help with is getting them out of overthinking and overdoing, so they can get into compassionately connecting with audiences and reality.

Visible in Vulnerability

Here’s a collection of blog posts that sum up how I keep showing up visibly despite my fears of criticism, judgement, and unwanted attention 💕

5 Steps to 100% Visibility

The tools of power, authority, and control that we’ve been provided from our modern society only gives us the illusion of being our true selves. This causes pain in us that comes out as procrastination, imposter syndrome, and comparison. Finding the 100% line helps us set up the boundaries and self-compassion to get back to our authentic selves. Here’s 5 steps on how.

MARKETING TEXTBOOKS ARE INVALID – Why you need to reconsider your personal branding strategy

As many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.

There’s no longer a textbook solution to move forward! These are not predictable days, especially for human emotions, which marketing is based on.

For the first time, we have all had our stand-alone experience. The media audiences consumed over the past year, the curation of their social feeds, the people they have been living with in quarantine, and the causes they have emotionally invested in don’t follow the traditional stance of “demographic profile”. It’s not about the age, gender, or income bracket of your dream audience. It’s about their goals, frustrations, and motivations

Using a CTA (Call To Action) to promote yourself

Any time you have been told to take an action (press a button, watch a video, listen to something, buy something, take a decision, followup, consider a concept, or subscribe) you have been presented with a call to action. This may have happened in a phone call from your friend, while looking at a website, while reading a post, while watching a show, or even while reading a cereal box. Find out how to make your very own ✨

Empathy Marketing

Is the fear of being judged, annoying, or being vulnerable from being visible to people whose attention you need? Your boss, your prospects, your potential customers, or even your friends and family?

Stop promoting yourself from a place of obligation and use that super power of overthinking in the way it’s meant to be used: Empathizing.

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