As many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.

There’s no longer a textbook solution to move forward! The most effective strategy is to go back to the MAIN POINT of personal branding and confidence in yourself: Uniqueness. You already have a uniqueness, simply because there is only one you. Here’s how to make the most of it.

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