As many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.

There’s no longer a textbook solution to move forward! These are not predictable days, especially for human emotions, which marketing is based on.

For the first time, we have all had our stand-alone experience. The media audiences consumed over the past year, the curation of their social feeds, the people they have been living with in quarantine, and the causes they have emotionally invested in don’t follow the traditional stance of “demographic profile”. It’s not about the age, gender, or income bracket of your dream audience. It’s about their goals, frustrations, and motivations